Posts tagged Digital Marketing

How To Create An E-Marketing Strategy

CaleyVanular_EMarketingPlan

Do you want to better market your brand online? The success to any e-marketing is segmenting, targeting and positioning. Don’t bring your brand to the internet without a plan of attack! Here are six steps to create an e-marketing strategy to better market your business online:

How To Create An E-Marketing Strategy In Six Steps:

1. What Is Your Brands Vision?

Where do you want your company to be in the future? The vision statement should describe your future desired state of business.

2. Complete A Situation Analysis

To better understand your brand and it’s market you need to complete a SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis. Make a list under each heading, be honest with your weaknesses and strengths. This information will help you better market your brand in the long-run.

Next go over the 5C Analysis of your brand:

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And lastly write out your Porter’s Five Forces:

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3. Set Your Objectives.

Set out your e-marketing strategic goals and make them S.M.A.R.T goals: Specific, measurable, attainable, relevant and time-based.

Think about the following:

– Enhancing your online image to better convey your marketing message.

– Providing useful content/information to increase website traffic.

– Generate interest in your brand, gain PR or inbound links.

– Promote your brand, product and lifestyle.

– Selling product online

 

4. Develop Your Strategies & Tactics.

Strategies are how you are going to achieve goals in the long-term, big picture. Tactics are what you are going to use for short-term specific goals.

Some Tactics To Use:

Social Media

Email Marketing

Website Redesign

SEO Marketing

Paid Advertising

Events

 

5. Implement Your E-Marketing Plan.

You have the goals and strategy now put them to work. Set realistic time-frames to complete goals and stay on track. Follow through with your e-marketing plan and you will see results.

6.Evaluation & Control

This is a very important final step to e-marketing plans. Once you have implemented your strategies and the campaigns and changes are complete do an evaluation of your brands stats and standings. Find out what works and what didn’t and learn from it. Everything you did good and bad will teach you a lesson to better do it next time.

 

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Did this help you get started on your E-Marketing Strategy? Leave questions or comments below…

10 Tips To Promote Your Website, On Your Website.

10 Tips To Promote Your Website, On Your Website.

So you have a website and social networks, great. Now you need to let people know about them.

Here are 10 easy tips to help you promote your website, on your website:

 

1. Search Engine Optimization ( SEO )

SEO is the process of changing the coding and keywords used on your website to affect the visibility of your website in search engines search results. Ensuring your website and content is SEO optimized will help your website end up at the top of the search results to help new customers find you.

2. Interesting & Updated Content

Content, Content, Content. Content is king in the digital world. To keep your website relevant and worth returning to, you need to create interesting and updated content. Updated content helps with SEO and retaining customers while working as an easy way to promote your brand and become a leader in your industry.

3. Free products, Services & Downloads

This can be anything from a song download to free webinars. Give your customers a taste of what you offer. We can call it: website bait.

4. Follow, Share & Subscribe Features

Ensure your website makes it easy for users to sign up for your newsletter, follow your social accounts and share your content. This is the internet’s version of WOMM (Word Of Mouth Marketing), which is considered one of the most effective forms of marketing. If you increase your followers and engagement you increase your chances of people talking to people and selling your products for you.

5. FAQ Page

This one is a no brainer, save your customers time and effort by answering frequently asked questions before they ask them. If you don’y know what your FAQ’s are, listen to your customer service emails. You will see a trend early on, use the most commonly asked questions for your FAQ section. If you do this properly it could save you a sale as customers won’t have to wait for a response to learn about your product warrantee.

6. Photo & Video

A picture tells a 1000 words, still stands true in the internet world. Win over your customers with well photographed products, visual storytelling and worthwhile videos. Tell the story of your brand through your images.

7. Interactive features (login, upload or comment)

Having a login or member feature to your website allows users to save custom settings, leave comments and reviews and save shipping information. This feature makes using your website easier for them, while granting you a complete database of consumer data to use for your online marketing. i.e. your target market’s age and location.

8. Social Media Contests

Social Media Contests are great for you and your customers. Through contests you can gain valuable email lists, customer data, free promotion and social media following by hosting newsworthy contests for your customers to participate in. A great example of this is the ‘dream job’ contests put on by tourism boards to promote their country or remote island. Applicants create videos and content for the brand while telling all there friends to visit the brands website to vote for them to win. This amount of online word of mouth promotion can’t be bought and could potentially only cost you some product.

9. Blogroll & Friends Lists

Help your customers out with recommendations for brands that align with your service. This could be anything from a simple list of hyperlinks to companies/people you like to brands that compliment your product directly. If you sell blenders, recommend a great website to buy bulk frozen fruit or a smoothie recipe blog. It is simple, promote their website and they will promote your website.

10. Newsletter

Set up a newsletter for your website right now. You could harness the advantage of being 1 in 100 vs. 1 in 10000 by simply gathering interested viewers emails. Learn more about setting up a newsletter here. 

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Want to know 10 ways to promote your website, off your website? Find out how, here.

 

How do you promote your website on your website? Leave your suggestions in the comments section below.

Increase ROI With Pinterest

CaleyVanular_BlowingSmoke

Brands and Retailers have been observing rapid growth in Pinterest activity, and are quickly discovering the power of Pinterest to drive viral brand awareness, website traffic and sales conversion. Looking to get your brand involved? Check out some tips and stats on Pinterest below..  Read More