Resume

WORK HISTORY

Jul 2005 – Current

Freelance Marketer & Creator

Caley Studios.

Specialist in all things digital and traditional marketing including, digital strategy, content production, brand development, creative direction, photography, journalism, copywriting, influencer partnership, community building, and event hosting.

Select Clients Include:
Adidas
Aritzia
Canadian Tourism Commission
Destination British Columbia
ESPN
Etnia Barcelona
Free People
Herschel Supply
Later Magazine
Lifetime Collective
L’Oreal
MTV
Much Music
Nike
Nixon
People Footwear
Quiksilver/Roxy
Vans
World Housing

Feb 2016 – Current

Managing Editor

Bell Media.

Managing Editor for a new website by Destination Canada x Much Music launching April 2016. 

Aug 2016 – Current

Content Creator

Destination British Columbia.

Monthly blog contributor to the Hello BC blog.

EDUCATION

2010 – 2011

Business Marketing & Communications

Capilano University

2012 -2013

Communications

Simon Fraser University

2015

Communication Design

Emily Carr University of Art & Design

My LinkedIn Profile

CREATOR SKILLS

Photography

Writing

Video

Strategy

DESIGNER SKILLS

Premiere

Photoshop

Illustrator

TESTIMONIALS


Mikey ScottGlobal Marketing Director at Herschel Supply Company

During my time working with Caley as the Marketing Coordinator, she was a key member of our marketing department. As the only other marketing employee at Herschel Supply, she was effective at wearing multiple hats and taking on a support role for the marketing of the brand. As her role evolved from generalist to more of a specialist, she was able to effectively collaborate cross functionally in brainstorming sessions that helped launch some of our key franchise pieces of content on our digital channels. Additional duties included coordinating incoming pr requests, drafting pr releases, creating guidelines for social media channels as well as scheduling/posting social media specific initiatives and photo shoots. Needless to say, Caley was a productive member of the marketing team and is still a contributor with pieces of content to this day.


Kristy PennockRetail Management Department, Olympic Operations

Caley worked for me at Aritzia and I have seen her career blossom since then. An “IT” girl with the brains and passion to back it up, Caley is destined for great things. She is incredibly creative, intuitive and can spot a trend at ten paces but has the technical skills to help a company capitalize on the opportunity. Caley is a strong writer with a unique perspective, a social media maven and forward thinking brand manager. Her outgoing personality is a huge asset in all client and vendor facing situations as people are naturally drawn to her. I would absolutely recommend Caley for any role requiring well-executed creativity.


Chris UnwinFounder, #TheCreatorClass / FREE Agency

Caley is a consistent creative, and a pleasure to work with – personally, and professionally. As host for the #DewAwesome Project – a web series hosted on MuchMusic.com – Caley offered MuchMusic viewers a glimpse into the real world of ski and snowboarding. Her affable on-camera personality, social media prowess, and long-line of friends within the industry made her invaluable to the project’s success.