Known as the ‘Unofficial Mayor’ of Whistler, Rube Goldberg made his mark on the world-renowned ski town for his notable snowboarding, extensive backcountry knowledge, and overall amazing personality. Living in Whistler, British Columbia for over 20 years, Rube developed a way to make the ‘ski bum’ lifestyle a sustainable reality. In the first portion of his Whistler life, Rube worked as a professional snowboarder exploring the Whistler backcountry by snowmobile and filming video parts. As Rube transitioned out of professional snowboarding, he focused his skills on guiding the next generation of snowboarders, owning a painting company and property managing. His love for the town and ability to adapt to new roles has helped him create a comfortable community and the accessibility to snowboard everyday.
We sat down with Rube to learn about his productive 2014 season, favorite things about Whistler and his plans for the upcoming season…
Rube, where are you from originally? I am from Hudson, Quebec, Canada.
Where did you spend the most time snowboarding in Quebec? I grew up riding at Mt. Riguad and Mt. Saint Sauveur.
How many years have you been snowboarding? I’ve been snowboarding since 1988.
What inspired you to make the move from Quebec to Whistler? I moved out to Whistler in ’95. I just needed a break from school. I was originally planning on only taking a year off, but that plan fell apart quick.
How did you first get into the Whistler backcountry? Well I was a park rat to start, and then one day I was invited to go for a hike around Whistler and Blackcomb and jump off cliffs and hit big jumps with my friend Rick Johnston for his new movie. Pretty sure his company was called FaceShot Productions. It was awesome! The next year I bought a snowmobile and tried to hang with Treetop Films. They were definitely pushing snowboarding in the backcountry back then. It was not easy to hang. I slowly progressed and from there went on to shoot with a bunch of other crews over the years. Neoproto, Kidsknow, Brainwash, Whiteout, Sandbox.
Did you know anyone living in Whistler before making the big move? I had a few friends that had lived here before I came. They showed me where Tommy Africa’s was!
Can you tell us the top five things you love about Whistler?
- The mountains.
- The proximity to the mountains.
- The proximity to Vancouver.
- The snow.
- The people.
What are your top five restaurants in Whistler?
- The Furniture Warehouse – Cheap food, good people, good vibe.
- Samurai Sushi – Quick, easy and tasty.
- Splitz Burger – Best burger in town.
- Earls – Great company.
- Rim Rock – Amazing food.
Where are your favorite places to ride backcountry in Canada? Whistler and Revelstoke.
Where is your favorite place to go Heli-Boarding in Canada? Whistler. Next question.
This year you filmed for The Pathology Project, how did that happen? My good friends Bryan Fox and Austin Smith always come to town and make me do things that I don’t want to do anymore. I can never say no, so I hung out and threw my body around for a few days. The film crew was massive and mixed with skiers and snowboarders just doing what we love to do… Play in the snow!
What are your plans for next year? Will you film a snowboard part again? Well I’m definitely going to keep playing in the snow. If somebody wants to film it then I guess I’ll be filming again.
In the meantime, enjoy some classic videos of Rube snowboarding below…