Do you want to better market your brand online? The success to any e-marketing is segmenting, targeting and positioning. Don’t bring your brand to the internet without a plan of attack! Here are six steps to create an e-marketing strategy to better market your business online:

How To Create An E-Marketing Strategy In Six Steps:

1. What Is Your Brands Vision?

Where do you want your company to be in the future? The vision statement should describe your future desired state of business.

2. Complete A Situation Analysis

To better understand your brand and it’s market you need to complete a SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis. Make a list under each heading, be honest with your weaknesses and strengths. This information will help you better market your brand in the long-run.

Next go over the 5C Analysis of your brand:


And lastly write out your Porter’s Five Forces:


3. Set Your Objectives.

Set out your e-marketing strategic goals and make them S.M.A.R.T goals: Specific, measurable, attainable, relevant and time-based.

Think about the following:

– Enhancing your online image to better convey your marketing message.

– Providing useful content/information to increase website traffic.

– Generate interest in your brand, gain PR or inbound links.

– Promote your brand, product and lifestyle.

– Selling product online


4. Develop Your Strategies & Tactics.

Strategies are how you are going to achieve goals in the long-term, big picture. Tactics are what you are going to use for short-term specific goals.

Some Tactics To Use:

Social Media

Email Marketing

Website Redesign

SEO Marketing

Paid Advertising



5. Implement Your E-Marketing Plan.

You have the goals and strategy now put them to work. Set realistic time-frames to complete goals and stay on track. Follow through with your e-marketing plan and you will see results.

6.Evaluation & Control

This is a very important final step to e-marketing plans. Once you have implemented your strategies and the campaigns and changes are complete do an evaluation of your brands stats and standings. Find out what works and what didn’t and learn from it. Everything you did good and bad will teach you a lesson to better do it next time.


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Did this help you get started on your E-Marketing Strategy? Leave questions or comments below…

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