Date Archives April 2014

Well Travelled: Hanoi City, Vietnam

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Rishad Daroo is a street photographer born in Hong Kong and raised in Vancouver, Canada. Now working for the Canadian Tourism Commission, Rishad shares his love of travel and imagery across all aspects of his career. Recently Rishad travelled through South East Asia bringing nothing but his Herschel Supply bags and a camera. Take a look at Rishad’s words and imagery below…

Vietnam has been on my travel wish list these past few years. What attracted me to visit was the images I’ve seen online – the portraits of locals with so much character, the lush greenery and the sense of history that shines through each photograph. Below are a few images from my time spent in Northern Vietnam including Hanoi City and a short visit to Halong Bay.

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Making my way through the fields of Mỹ Đức Vạn Kim Village – 1 hour outside of Hanoi City.

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You don’t see this coming at you very often…

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A village woman close-by in the fields

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This man’s name is Do Van Thang – he asked for his photograph and pleaded I send him a copy. It’s in the mail…I just hope he gets it.

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This motorbike really caught my eye.

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Grounded.

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Poking my head in a small house in the streets of Hanoi.

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The beautiful faces, light and portrait opportunities in Hanoi City are endless…

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The woman in the previous photo allowed me to take a photograph inside her home.

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Dong Xuan Market…

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…and everything here is fresh.

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Toward the end of my trip I had to pay a visit to Halong Bay. The views here are….not bad.

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The rolling mountains and lush greenery of the Bay.

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Sundown

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Making my way down stream through Chùa Hương (aka) Perfume Pagoda.

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Taking the tram up to visit a 2000 year old Buddhist temple tucked away in the hills of the Huong Tich Mountains. You can walk up (apprx 1.5 hours) instead….but you’ll miss this perspective.

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Exploring the depths of the Huong Tich Cave in the Perfume Pagoda – one of the most sacred temples in Vietnam.

View the full Well Travelled on Herschel Supply. 

Well Travelled: Squamish, British Columbia

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Rebecca Bundschuh is a widely published wedding photographer and mother of two based out of Squamish, Canada. Enjoy her words and images below as she shares a recent outing through the expansive natural playground that is Squamish in this special kids edition of Well Travelled…This is the next generation. Nature is what feeds their energy, flowing through them like the raging rivers. The wind fills their lungs and the mountain ranges ground them. This is their backyard and playground. This is Squamish.

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A nature walk in our own backyard.

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X marks the spot

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Best way to stay warm.. skip to my loo

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Got to keep moving

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On a mission to find the perfect picnic spot

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Our playground is magic

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Always moving

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Endless beauty

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New found treasures

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Nature is what surrounds us and defines us

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The view is always better from up top

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Wild thing in the wilderness

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Colors like no other

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A closer look

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Home is where the heart is

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The perfect pack for our treasures

Enjoyed Squamish? Explore the rest of the Well Travelled series or view more of Rebecca’s photography here.

Selected Sounds: Mystery Jets

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Emerging as part of the London indie-rock scene around 2005, The Mystery Jets are an English Indie Rock band, formerly based on Eel Pie Island in London. Recently launching their fourth studio album Radlands, the Mystery Jets have transformed their sound yet again drawing inspiration from Austin, Texas southern rock roots. Get acquainted with The Mystery Jets, and listen along as Blaine Harrison, lead vocalist, shares a playlist of his favourite tracks for this week’s Selected Sounds.hsc-selected-sounds-mystery-jets

Photo: Rachael Wright

1. How do you find the music you listen to?

I go through periods of picking up all the music papers and going on amazon binges. I think it’s to do with obsessively needing to feel connected to all the new music being released in the world, but then I have periods of resorting back to just listening to Neil Young albums. And my record collection was a pretty good reflection of that. But then my car got stolen with most of my Neil Young records in it. So now i’m just left with all the other crap.

2. What is your favourite way to enjoy music?

Driving around in my car (before it got stolen). I could never understand why people drove, or equally what the purpose of CDs were. But the minute i put my key in the ignition it all made perfect sense. Music sounds so much better with lights flying past you at 90 mph on the motorway

3. What excites you about finding new music?

I think a big part of it comes from that feeling of discovery, and wanting to keep it to yourself. But if a record is really great, other people will start talking about it too, and slowly this thing which went from being your secret, is everyone else’s secret too and then you hear it in H&M and something inside you dies. I think that’s why a lot of band’s early fans end up deserting them in time. From the perspective of someone who plays in a band, i see the arc of a band’s career as being like a long, meandering train ride. People are going to get off at some stations and others are going to get on. Some of them will realize they caught the wrong train, but others will stay and ride it till the wheels come off.

4. What tracks/and or artists comprise your personal soundtrack right now?

Im listening to a lot of space rock. There is a lot of rock around but not enough space. Certainly not in Pop music. Actually i think that is why people really took to artists like the XX and James Blake, because there is room to breathe in their music. For the first time in so long you could actually hear something on the radio that had dynamic range instead of all this disgustingly compressed crap that made you feel like your brain was being squished out of your ears. They call it ‘brickwalling’.

Alex from the Monkeys recently commented that all he listens to know is hip hop which is exactly what he did before guitar music came back around ten years ago. And i feel kind of the same way. We are at the end of a cycle. All the stokes have kids and are recovering alcoholics. The scene isn’t as tribal as it was when we came out, everyones kind of out there, floating on their own. I think thats why i’m listening to a lot of space rock.

5. Who do you trust to give an honest evaluation of new tracks?

As in who do i play my own new music to? I guess my dad, he is very involved with my songs, we finish the words together. I bring him the lyrics and basically say ‘make this sound eloquent and articulate!’. But mostly I am quite private with it until the last moment. Iv’e always felt the creative process is a lot like childbirth in so many ways. Why would you want to tell the world all about your baby before its even born? i mean, it might have red hair, it might have black hair, who knows? it might not want you to tweet videos of it to everyone you know before it even knows what it is. I feel like that about songs. But then after we put the record out i always distance myself from it. The mastering process is the last time i usually hear the album and then i’m done. I have to step away or else i carry on hearing all the things i still want to change, but by that time it’s too late. You have to relinquish control and go let it out into the world and live a life of it’s own.

View the full interview on Herschel Supply 

Well Travelled: South Korea

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Darrell Mathes is a well respected professional snowboarder and creative. Leading a generation of youth into street snowboarding, his eye for unique features and photography have brought him all around the globe. This year his travels led him to Korea to explore the cities for their unique architecture and opportunity. Take a moment to view Darrell’s photographs and words below:A trip I never thought I would get to go on – happened. I headed out with a crew to South Korea to do a story for Transworld Magazine and so it began…We landed right outside of Seoul and explored for a few days, seeing the sites and getting to know South Korea bit by bit. We then headed to the mountains to visit a few ski resorts to snowboard and to see what South Korea’s terrain had to offer. All of us were hoping to get a glimpse of the DMZ, so when it happened we were all timid but enthralled by this place that gives the few who dare, a glimpse of what North Korea appears to be. Being there gave all of us such an eery feeling, but a once in a lifetime experience that I’ll never forget. The people, the food, and the culture of South Korea truly enriched my life.

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A bus full of jet-lagged snowboarders finally made it to Seoul

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Taking in the sights

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Well monitored

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Morning view from Highland Resort

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A quiet moment in the hotel common area

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A well traveled backpack

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Chad Huff soaks in the sunrise

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Dammit – Arrived at the hill too early

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Pep talk

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Jake Kuzyk bunny hops after a day of snowboarding

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Tre-Flip

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Fascinating woman greets us at the DMZ

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Spotted- Korean Soldier

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Well armed from any trespassers

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I dare you

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On guard

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Holds all the goodies

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You can’t sit here

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Commuting

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Koreans fly kites in parking lots

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ZEN

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Slow and steady

Enjoyed South Korea? Explore the rest of the Well Travelled series or view more of Darrell’s photography here.

View the full Well Travelled on Herschel Supply 

How To Create An E-Marketing Strategy

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Do you want to better market your brand online? The success to any e-marketing is segmenting, targeting and positioning. Don’t bring your brand to the internet without a plan of attack! Here are six steps to create an e-marketing strategy to better market your business online:

How To Create An E-Marketing Strategy In Six Steps:

1. What Is Your Brands Vision?

Where do you want your company to be in the future? The vision statement should describe your future desired state of business.

2. Complete A Situation Analysis

To better understand your brand and it’s market you need to complete a SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis. Make a list under each heading, be honest with your weaknesses and strengths. This information will help you better market your brand in the long-run.

Next go over the 5C Analysis of your brand:

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And lastly write out your Porter’s Five Forces:

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3. Set Your Objectives.

Set out your e-marketing strategic goals and make them S.M.A.R.T goals: Specific, measurable, attainable, relevant and time-based.

Think about the following:

– Enhancing your online image to better convey your marketing message.

– Providing useful content/information to increase website traffic.

– Generate interest in your brand, gain PR or inbound links.

– Promote your brand, product and lifestyle.

– Selling product online

 

4. Develop Your Strategies & Tactics.

Strategies are how you are going to achieve goals in the long-term, big picture. Tactics are what you are going to use for short-term specific goals.

Some Tactics To Use:

Social Media

Email Marketing

Website Redesign

SEO Marketing

Paid Advertising

Events

 

5. Implement Your E-Marketing Plan.

You have the goals and strategy now put them to work. Set realistic time-frames to complete goals and stay on track. Follow through with your e-marketing plan and you will see results.

6.Evaluation & Control

This is a very important final step to e-marketing plans. Once you have implemented your strategies and the campaigns and changes are complete do an evaluation of your brands stats and standings. Find out what works and what didn’t and learn from it. Everything you did good and bad will teach you a lesson to better do it next time.

 

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Did this help you get started on your E-Marketing Strategy? Leave questions or comments below…

Grouse Parks | Wanted: April 2014

Boy what a fun season 2013/2014 turned out to be! Ring in the last days of riding with some good ol'fashion spring boarding. To have you better prepared for the sun, here is the April's wanted list, starting out with a pair of proper Bib pants from Travis Rice at Quiksilver. Top off your head with a cyclops trucker hat from Poler Stuff and a slab of sport sunscreen from Badger. Tuk'in a Saturdays Angus shirt and pull up your Jed Anderson, Howl gloves over your sleeves so no snow gets in. Once you have your outfit all sorted pack a picnic for you and your friends in the trusty Yeti. Don't forget to bring up your disposable camera to capture some good times and lastly, save your eyes with some glasses from SALT eyewear.    That's all for now, have fun kids. - Caley V

Boy what a fun season 2013/2014 turned out to be! Ring in the last days of riding with some good ol’fashion spring boarding. To have you better prepared for the sun, here is the April’s wanted list, starting out with a pair of proper Bib pants from Travis Rice at Quiksilver. Top off your head with a cyclops trucker hat from Poler Stuff and a slab of sport sunscreen from Badger. Tuk’in a Saturdays Angus shirt and pull up your Jed Anderson, Howl gloves over your sleeves so no snow gets in. Once you have your outfit all sorted pack a picnic for you and your friends in the trusty Yeti. Don’t forget to bring up your disposable camera to capture some good times and lastly, save your eyes with some glasses from SALT eyewear.

 

That’s all for now, have fun kids.

– Caley V

 

Read the full post on GrouseParks.com 

Well Travelled: Varanasi, India

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Rishad Daroo is a street photographer born in Hong Kong and raised in Vancouver, Canada. Now working for the Canadian Tourism Commission, Rishad shares his love of travel and imagery across all aspects of his career. Take a look at Rishad’s words and imagery from India below and stay tuned for another series with Rishad from Vietnam soon:

Although I’ve travelled to India several times before, I’ve never had the opportunity to visit the Ganges River and the sacred land of Varanasi. This city is one of the oldest inhabited cities in the world and the oldest in India. I came here to capture a few portraits and create a short film with filmmaker Rohaan Daroo….who also required a visit to the hospital after a stray dog got the best of him (see below). The people of Varanasi and the local ‘Sadhus’ are the true soul of this city. Below are some images captured from my journey through Mumbai City and Varanasi.

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The vibrant colors of Mumbai.

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Friends

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The Bandra-Worli Sealink seen from Bandra.

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Abandoned vessels

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Canoes along the Ghats in Varanasi.

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Daily boat trips through the Ganges.

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Waiting for their next trip

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A Sadhu seated along the Kera Ghat

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Time for chai

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A stroll through the market. This man asked me to take his photograph which I gladly obliged.

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Daily practice along the River Ganga

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In search of light

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Toolbox

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A trip to a local hospital. Rohaan Daroo needs a rabies shot after being attacked and bitten by a stray dog. Not good….

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Prep work

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Rohaan Daroo gets his meds. Stray dogs are nothing to mess with in India.

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The log book

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Supplies

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Needle dispenser

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When providing the medication instructions there was a little bit of a language barrier. This took a while….

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A fresh shave: 8 Rupees

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Speaking with a local Sadhu. His eyes told most of the story.

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I really loved the raw vibrant colors of India.

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The only way to get around Varanasi is with one of these

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Taking a minute to review my shots. Photo by: Rohaan Daroo

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Delhi time zone. Time to go.

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Devoted Hindus bathing in the Ganga River. This practice is believed to purify their sins and cure illness.

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Shooting with photographer Jenny Friesen.

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In search of light in an abandoned cement yard.

Enjoyed India? Explore the rest of the Well Travelled series or view more of Rishad’s photography here.

Well Travelled: Nova Scotia, Canada.

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For our latest Well Travlled we bring you, Kealan Shilling. Kealan Shilling was born and grew up on the North Shore of Massachusetts in a small town called Marblehead. Chasing dreams of snow, surf, and a rambling roadside, Kerouac inspired life; at age 18 he hit the road and never looked back. Ride along with Kealan as he ventures off on a surf trip to Nova Scotia, Canada with professional surfer, Dean Petty.

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Dean Found His Long Lost Friend

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It is always interesting trying to find time to do work on the road

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Especially when wondering around Nova Scotia

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We searched for the perfect surf

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The endless fields and adventures lead us to some amazing spots

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Found some swell just down the way

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Dean surfed until dawn

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Our friends came out to watch

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We stayed in this rustic house that looked like it was going to topple over

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From there we would drive for hours searching for new breaks

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Equipt to rip

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The landscapes in Nova Scotia are amazing

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And so is the surf…

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Wet and cold seal-looking human

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I could explore this area for months

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In the morning we would check the swell & drink coffee

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Testing his toes on the nose

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Surfing camp fires were essential…

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…To stay warm for sunset sessions

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The view from our rickety old house was insanely beautiful

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Reviewing the work captured

Enjoyed Nova Scotia? Explore the rest of the Well Travelled series or view more of Kealan’s photography here