Do you ever wonder why some brands or website always appear at the top of search results? One word: SEO.
Adrian Morris is an artist and photographer currently traveling the world and creating beautiful imagery. Join him on a recent trip through Mexico as he captures his surroundings for Well Travelled…
This series of photos is the start of a journey I have begun in Mexico, that I will carry through to South America. Initially I just wanted to escape a cold and rainy London winter, but life on the road has been too great to stop now. The trip you see here is of me and a few friends adventuring along the Pacific Coast of Mexico and up through the mountains of Oaxaca. Enjoy!
Planning the Journey under the shade of Palm Trees
Playa de Mermejita
Exploring Punta Cometa
The guys trying to look like studs on Playa San Augustinillo
Making use of my Herschel Tote bag in La Punta, Puerto Escondido
Boat riding through Laguna Chacahua, Herschel luggage up the front
Local kids fishing in Laguna Chacahua
Lazy afternoon in Chacahua
Local kids of Chacahua
Back of a truck heading up the mountain backroads
Climbing up to some mountain caves in Tepoztlan
Looking over Tepoztlan
Siesta with a view
Mountain Caves, Tepozlan
Looking over Oaxaca from Monte Alban
Hierve el Agua – the most ridiculously beautiful place
Swim time part 2
Back down the mountain – Back of a truck sunset style
Back of the truck down the mountain camera in hand
The lush life in San Jose Del Pacifico
Our Spot in San Jose
Enjoying the late afternoon cloud show from the roof
Cheesy San Jose Sunset shot
Marketing your website requires a marketing mix using various tactics to make it successful. First ensure you have your website set up so you are promoting yourself on your website. Now, take a look at 10 tips to promote your website, off your website:
1. Keyword Advertising
Keyword Advertising can refer to any advertising that is linked to any words or phrases using a pay per click (PPC) or cost per click (CPC) system. Top sites for keyword advertising are Google Adwords or Yahoo! Search Marketing.
2. Email Marketing
When you send out a tweet your message is one of maybe a 1000 tweets your followers see in a day. If you send an email you are one out of maybe a 100. The chance your customer will receive your message is far greater through email marketing, making it an important tool for promoting your website. Want to learn more? Check out my blog post on Email Marketing, here.
3. Online Advertisements
Retarget marketing and online advertisements are a great way to have your brand viewed off your own website. Buying retargeting ads, or static ads on popular websites will increase traffic to your website simply from consumers clicking through to learn more. Retargeted ads follow your consumer’s IP address as they browse other websites keeping your products fresh in their mind to help increase conversion. You can purchase these types of ads at adroll.com
4. Link Building and Directories
Get the link to your website out there! Link building aims at increasing the number and quality of inbound links to your website. You can do this by reciprocal linking, resource linking, directory link building and social bookmarking. What all that means is, share the link to your website with directories like Openlist.com or Technorati.com. Create real connections with corresponding brands and bloggers, create networks and share their links on your website so they will share your link on their website. The more inbound links to your website on the internet the better.
5. Community Participation
It is important to connect and communicate online, as the online space is a conversation, not just a place of shameless self promotion. Get out there and interact with your target market on blogs and forms. A great place for this is Reddit.com
6. Email Signature
This is an easy way to promote your website and yourself all the thousands of emails you send. Your email signature is your online business card. Use this space to promote your business, website and social media networks by creating easy to click-through hyperlinks.
Caley Vanular – Digital Marketing Consultant
c. 555 555 5555
7. Blogs, Articles, Event Recaps & Reports.
Content is king! Contribute to websites, write blogs, write event recaps and create reports on subjects related to your brand. You don’t have to directly promote your brand/product to market them online. By creating content online you are building your brand and therefore building the brand of your business you represent. Along with building a better reputation, with every piece of content you create there is room to leave a link in your sign off to direct more inbound traffic to your website.
8. Referral & Loyalty Programs
Also known as affiliate marketing, referrals are a great way to get the word out about your website by paying influencers a commission or percentage of sales to refer new customers to your website. This can achieved by signing up for affiliate management websites like <a” href=”https://www.cj.com/”>CJ Affiliate or Clickbank. If you aren’t quite ready for affiliate marketing yet, try to start with a simple rewards program. Consumers love being rewarded for being loyal. Create a stamp card, point system, referral discount or coupon club where consumer can get special discounts on your products.
9. Social Media
This is a given. If you want to be online you have to be in the social sphere. Don’t just sign up for every social media platform you have ever heard of, create a strategy, locate where your target market lives on which social media platforms and join. Less is more if aren’t going to give your social media 100% effort cut down and only be active on one or two instead of ten.
10. Traditional Marketing
Simply sharing your work in the real, offline world will help create interest and bring people back to your website to learn more. Network, travel and share your ideas ensuring you leave a mark on their brain intriguing them to head to the internet to learn more. This can be done using advertising, word-of-mouth, free samples or the classic business card.
Want to know 10 ways to promote your website, on your website? Find out how, here.
How do you promote your website off your website? Leave your suggestions in the comments section below.
So you have a website and social networks, great. Now you need to let people know about them.
Here are 10 easy tips to help you promote your website, on your website:
1. Search Engine Optimization ( SEO )
SEO is the process of changing the coding and keywords used on your website to affect the visibility of your website in search engines search results. Ensuring your website and content is SEO optimized will help your website end up at the top of the search results to help new customers find you.
2. Interesting & Updated Content
Content, Content, Content. Content is king in the digital world. To keep your website relevant and worth returning to, you need to create interesting and updated content. Updated content helps with SEO and retaining customers while working as an easy way to promote your brand and become a leader in your industry.
3. Free products, Services & Downloads
This can be anything from a song download to free webinars. Give your customers a taste of what you offer. We can call it: website bait.
4. Follow, Share & Subscribe Features
Ensure your website makes it easy for users to sign up for your newsletter, follow your social accounts and share your content. This is the internet’s version of WOMM (Word Of Mouth Marketing), which is considered one of the most effective forms of marketing. If you increase your followers and engagement you increase your chances of people talking to people and selling your products for you.
5. FAQ Page
This one is a no brainer, save your customers time and effort by answering frequently asked questions before they ask them. If you don’y know what your FAQ’s are, listen to your customer service emails. You will see a trend early on, use the most commonly asked questions for your FAQ section. If you do this properly it could save you a sale as customers won’t have to wait for a response to learn about your product warrantee.
6. Photo & Video
A picture tells a 1000 words, still stands true in the internet world. Win over your customers with well photographed products, visual storytelling and worthwhile videos. Tell the story of your brand through your images.
7. Interactive features (login, upload or comment)
Having a login or member feature to your website allows users to save custom settings, leave comments and reviews and save shipping information. This feature makes using your website easier for them, while granting you a complete database of consumer data to use for your online marketing. i.e. your target market’s age and location.
8. Social Media Contests
Social Media Contests are great for you and your customers. Through contests you can gain valuable email lists, customer data, free promotion and social media following by hosting newsworthy contests for your customers to participate in. A great example of this is the ‘dream job’ contests put on by tourism boards to promote their country or remote island. Applicants create videos and content for the brand while telling all there friends to visit the brands website to vote for them to win. This amount of online word of mouth promotion can’t be bought and could potentially only cost you some product.
9. Blogroll & Friends Lists
Help your customers out with recommendations for brands that align with your service. This could be anything from a simple list of hyperlinks to companies/people you like to brands that compliment your product directly. If you sell blenders, recommend a great website to buy bulk frozen fruit or a smoothie recipe blog. It is simple, promote their website and they will promote your website.
Set up a newsletter for your website right now. You could harness the advantage of being 1 in 100 vs. 1 in 10000 by simply gathering interested viewers emails. Learn more about setting up a newsletter here.
Want to know 10 ways to promote your website, off your website? Find out how, here.
How do you promote your website on your website? Leave your suggestions in the comments section below.
Brands and Retailers have been observing rapid growth in Pinterest activity, and are quickly discovering the power of Pinterest to drive viral brand awareness, website traffic and sales conversion. Looking to get your brand involved? Check out some tips and stats on Pinterest below.. Read More
The season is in full swing and that means it’s time to get radical. If you don’t already have a good boarding pack pick one up, I suggest the ever stylish Riding pack fromPoler Stuff and to add some flare pick up a West America patch to represent. Next help yourself to some Made in America outerwear from Owner Operator. Pair your kit with some Ashbury Goggles and Hestra Guide Gloves to keep your extremities dry. Stay radical on a Spring Break Snowboard equipped with crab grabs (which are almost better then bindings). Lastly, pick up a solar powered goal zero because you never know when you will need to recharge.
Have a fun March!
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